Google Says: .esports Domains Don’t Help Your SEO

John Mueller recently cleared up a misunderstanding about the .esports domain. ESPORTS Domains claimed that using a .esports domain could improve your SEO, but John quickly replied, “There’s no positive SEO effect from a TLD like that.”

This came up after a post suggested that a .esports domain would boost search rankings. John stepped in to clarify that this just isn’t true.

John has been saying this for years, just because a domain has a keyword or a new TLD, it doesn’t give you an SEO advantage.