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Google has added new data to Search Console that shows how your website performs in its AI search experience, called AI Mode.

Google is introducing a new way to interact with search results, through AI-generated audio recaps.

Google has recently made notable changes to its documentation regarding AI-translated content, signaling a shift in its stance on automated translations.

John Mueller from Google recently replied to a complaint where someone was facing issues with their website not being indexed and losing rankings.

Search engine optimization (SEO) has evolved dramatically over the years, but one fundamental truth remains: Google prioritizes searchers, not websites.

Right now, GSC doesn’t let you track AI Mode traffic separately. But clicks and impressions from AI Mode are included in the “Web” search data.

In a recent episode of Google’s "Search Off the Record" podcast, Gary Illyes talked about how search engine crawlers (like Googlebot) have changed over time.

Nilay Patel from The Verge interviewed Google CEO Sundar Pichai.

Google has now moved the Enhanced Conversions setup to a separate tag in GTM (Google Tag Manager).

Sergey Brin, Google’s co-founder, explains that AI is fundamentally changing the way search works.

The data isn’t live yet, but it’s coming soon. Just like AI Overviews, AI Mode data will be mixed with other sources, so you won’t be able to tell exactly how much traffic came from AI Mode or how it performed individually.

Sometimes, you might need to remove an old or deleted website from Google Search, but you don't have access to Google Search Console or haven't verified ownership.

Recently, Google’s Martin Splitt shared in an SEO Office Hours video that many site owners face this issue.

Google Ads just made a small but important change. Now, your ad can appear not only at the top of the search results but also at the...

At TED2025, Shahram Izadi from Google gave an exciting live demo of the company’s latest innovation: Android XR, a new platform designed for smart glasses and mixed-reality headsets.

Google just lost another big legal battle in the U.S., and this time it's about the way it controls online advertising.

LLMs.txt is a proposed file meant to show AI bots the main content of a webpage without ads or navigation.

John Mueller recently cleared up a misunderstanding about the .esports domain. ESPORTS Domains claimed that using a .esports domain could improve your SEO, but John quickly replied, “There’s no positive SEO effect from a TLD like that.”

Google recently announced that it’s going to start redirecting its country-specific domains (like google.fr, google.in, etc.) to google.com.